AMPUSH MEDIA NAMED BEST NEW LEAD GENERATION PARTNER
Emerging Company Recognized by Colleges and Universities for Excellence in Performance Marketing
January 11, 2011 – PDF
SAN FRANCISCO, Calif. – January 11, 2011 - Ampush Media, a disruptive education marketing startup, has garnered the inaugural LEADER award as Best New Lead Generation Partner in the Higher Education industry category. … Read more
”A great company is more likely to die of indigestion from too much opportunity than starvation from too little” -Packard’s Law
Long before Google’s recent acquisition of Invite Media, the Internet advertising community was abuzz with rumors of the impending display advertising revolution being wrought by the advent of the demand-side platform (DSP). DSPs, it was said, would disrupt the traditional model of buying display media from publishers, ad networks, and exchanges on a one-off basis with … Read more
One of our founders, Jesse Pujji, received an advance copy of Delivering Happiness, written by CEO of Zappos, Tony Hsieh. Here is his review.
Today, the CCA (Career College Association) sent out an email regarding the importance of words in communication. The idea is simple: the things we say and more importantly, HOW we say them are critical to pushing forth the right image. In the Career College association, we have schools which are helping people improve their lives every … Read more
Simple supply and demand. TechCrunch reports that search query volume growth has slowed down rapidly and is now at 7%. As you can imagine, spend on search is growing much quicker. The result? Higher CPC (without necessarily higher quality/better traffic.) This trend will continue until each vertical reaches a ‘market clearing’ price for what a search … Read more
For those of you outside the tech/startup/software world, REWORK is the highly anticipated 2nd title from the web-based software development firm 37Signals. Aside from being a current user of multiple 37Signals business productivity apps, I’m an active follower of their philosophies when it comes to business, design, management, culture, and more simply – how to get sh*t … Read more
As relative newcomers to the Lead Generation industry, one of the first issues which struck me as odd was the ‘transparency’ issue. Here we are, in an extremely quantitative industry with lots of data, and yet there is such little transparency between lead sellers and lead buyers. There are numbers, data, models to the point where … Read more
Great example of marketing competition going on at the local level between different types of schools. This seems like a trend that may increase. Here is the link.
I’m still pretty new to the education lead generation business so forgive me for having such a basic question, but one thing I haven’t been able to understand particularly well is why universities need lead generators. After all, the trend in most markets is toward disintermediation — and this is especially the case in markets where … Read more
