Simple supply and demand. TechCrunch reports that search query volume growth has slowed down rapidly and is now at 7%. As you can imagine, spend on search is growing much quicker. The result? Higher CPC (without necessarily higher quality/better traffic.) This trend will continue until each vertical reaches a ‘market clearing’ price for what a search … Read more
The Ampush Media Blog
For those of you outside the tech/startup/software world, REWORK is the highly anticipated 2nd title from the web-based software development firm 37Signals. Aside from being a current user of multiple 37Signals business productivity apps, I’m an active follower of their philosophies when it comes to business, design, management, culture, and more simply – how to get sh*t … Read more
As relative newcomers to the Lead Generation industry, one of the first issues which struck me as odd was the ‘transparency’ issue. Here we are, in an extremely quantitative industry with lots of data, and yet there is such little transparency between lead sellers and lead buyers. There are numbers, data, models to the point where … Read more
Great example of marketing competition going on at the local level between different types of schools. This seems like a trend that may increase. Here is the link.
I’m still pretty new to the education lead generation business so forgive me for having such a basic question, but one thing I haven’t been able to understand particularly well is why universities need lead generators. After all, the trend in most markets is toward disintermediation — and this is especially the case in markets where … Read more
A few weeks ago, Noah Brier wrote in an article for AdAge that “online display advertising sucks.” While this is a well-known truth by parties on both sides of the equation — publishers and advertisers — I was struck by the familiarity of his recommendations as to how to improve performance going forward. Among his suggestions, … Read more
LeadCritic posts a great piece on the new Referral Lead Generation business models. Specifically, there has been great success from companies like Mint.com and BillShrink.com (shout-out to our advisor, BillShrink.com CEO Peter Pham). These companies provide a service to their users and lead generation is simply a by-product of that service.
Our question is, simply, where is … Read more
