Long before Google’s recent acquisition of Invite Media, the Internet advertising community was abuzz with rumors of the impending display advertising revolution being wrought by the advent of the demand-side platform (DSP). DSPs, it was said, would disrupt the traditional model of buying display media from publishers, ad networks, and exchanges on a one-off basis with … Read more
The Ampush Media Blog
I’m still pretty new to the education lead generation business so forgive me for having such a basic question, but one thing I haven’t been able to understand particularly well is why universities need lead generators. After all, the trend in most markets is toward disintermediation — and this is especially the case in markets where … Read more
A few weeks ago, Noah Brier wrote in an article for AdAge that “online display advertising sucks.” While this is a well-known truth by parties on both sides of the equation — publishers and advertisers — I was struck by the familiarity of his recommendations as to how to improve performance going forward. Among his suggestions, … Read more
In a recent blog post, new media guru Jeff Jarvis challenges the traditional model of classroom education as outdated and backwards. As the world becomes more interconnected and more efficient in capturing collective intelligence, he argues that educators must move from a process of creation to one of curation. In doing so, they can leverage the … Read more
