The Ampush Media Blog

Leading For-Profit Schools Vote Ampush Media as Best New Lead Generation Partner

AMPUSH MEDIA NAMED BEST NEW LEAD GENERATION PARTNER

Emerging Company Recognized by Colleges and Universities for Excellence in Performance Marketing
January 11, 2011 – PDF
SAN FRANCISCO, Calif. – January 11, 2011 - Ampush Media, a disruptive education marketing startup, has garnered the inaugural LEADER award as Best New Lead Generation Partner in the Higher Education industry category. … Read more

Words are Important: For Profit Education or Career Education?

Today, the CCA (Career College Association) sent out an email regarding the importance of words in communication.  The idea is simple: the things we say and more importantly, HOW we say them are critical to pushing forth the right image.  In the Career College association, we have schools which are helping people improve their lives every … Read more

Marketing Feud Between Schools: Example

Great example of marketing competition going on at the local level between different types of schools.  This seems like a trend that may increase.  Here is the link.

The Case for Lead Gen and Non-Profits

I’m still pretty new to the education lead generation business so forgive me for having such a basic question, but one thing I haven’t been able to understand particularly well is why universities need lead generators.  After all, the trend in most markets is toward disintermediation — and this is especially the case in markets where … Read more

Education and the Referral Model

LeadCritic posts a great piece on the new Referral Lead Generation business models.  Specifically, there has been great success from companies like Mint.com and BillShrink.com (shout-out to our advisor, BillShrink.com CEO Peter Pham).  These companies provide a service to their users and lead generation is simply a by-product of that service.
Our question is, simply, where is … Read more

Thank You John Philip Green!

One of our amazing advisors, John Philip Green, just wrote a very nice blog entry introducing Ampush Media.  His continued support and knowledge of the space excites us and humbles at the same time.  Thanks John!

Reinventing Education for the Digital Era

In a recent blog post, new media guru Jeff Jarvis challenges the traditional model of classroom education as outdated and backwards.  As the world becomes more interconnected and more efficient in capturing collective intelligence, he argues that educators must move from a process of creation to one of curation.  In doing so, they can leverage the … Read more

More Colleges Offering 3-year Degrees

Interesting trend in post-secondary education – more colleges offering 3-year degree programs. Read about it here

Importance of Segmentation for Student Marketing

Expect to see a longer post on this topic from the Ampush Team in the near future, but for now this article is something ALL of our university clients should read and start to practice!

(Lead)ing the way…

We founded Ampush Media with a simple objective in mind: find INNOVATIVE ways to connect students with the right universities. Our team at Ampush is very passionate and exited about both education and performance marketing and our goal is really to improve the way business is done.  While the industry works today, there are various issues … Read more