AMPUSH MEDIA NAMED BEST NEW LEAD GENERATION PARTNER
Emerging Company Recognized by Colleges and Universities for Excellence in Performance Marketing
January 11, 2011 – PDF
SAN FRANCISCO, Calif. – January 11, 2011 - Ampush Media, a disruptive education marketing startup, has garnered the inaugural LEADER award as Best New Lead Generation Partner in the Higher Education industry category. … Read more
Today, the CCA (Career College Association) sent out an email regarding the importance of words in communication. The idea is simple: the things we say and more importantly, HOW we say them are critical to pushing forth the right image. In the Career College association, we have schools which are helping people improve their lives every … Read more
Simple supply and demand. TechCrunch reports that search query volume growth has slowed down rapidly and is now at 7%. As you can imagine, spend on search is growing much quicker. The result? Higher CPC (without necessarily higher quality/better traffic.) This trend will continue until each vertical reaches a ‘market clearing’ price for what a search … Read more
As relative newcomers to the Lead Generation industry, one of the first issues which struck me as odd was the ‘transparency’ issue. Here we are, in an extremely quantitative industry with lots of data, and yet there is such little transparency between lead sellers and lead buyers. There are numbers, data, models to the point where … Read more
I’m still pretty new to the education lead generation business so forgive me for having such a basic question, but one thing I haven’t been able to understand particularly well is why universities need lead generators. After all, the trend in most markets is toward disintermediation — and this is especially the case in markets where … Read more
LeadCritic posts a great piece on the new Referral Lead Generation business models. Specifically, there has been great success from companies like Mint.com and BillShrink.com (shout-out to our advisor, BillShrink.com CEO Peter Pham). These companies provide a service to their users and lead generation is simply a by-product of that service.
Our question is, simply, where is … Read more
One of our amazing advisors, John Philip Green, just wrote a very nice blog entry introducing Ampush Media. His continued support and knowledge of the space excites us and humbles at the same time. Thanks John!
Expect to see a longer post on this topic from the Ampush Team in the near future, but for now this article is something ALL of our university clients should read and start to practice!
By virtually all accounts, the start to the Online Lead Generation industry was LendingTree.com. And we can all remember the TV commercials and slogan: “When banks compete, YOU win!” The rest, as they say, is history. Or is it?
LendingTree started lead gen as a VERY consumer focused company. It built a brand. The benefit was really … Read more
We founded Ampush Media with a simple objective in mind: find INNOVATIVE ways to connect students with the right universities. Our team at Ampush is very passionate and exited about both education and performance marketing and our goal is really to improve the way business is done. While the industry works today, there are various issues … Read more
