The Ampush Media Blog

Reminder: Focus

”A great company is more likely to die of indigestion from too much opportunity than starvation from too little” -Packard’s Law

One User’s Demands of Demand Side Platforms

Long before Google’s recent acquisition of Invite Media, the Internet advertising community was abuzz with rumors of the impending display advertising revolution being wrought by the advent of the demand-side platform (DSP).  DSPs, it was said, would disrupt the traditional model of buying display media from publishers, ad networks, and exchanges on a one-off basis with … Read more

Book Review: Delivering Happiness

One of our founders, Jesse Pujji, received an advance copy of Delivering Happiness, written by CEO of Zappos, Tony Hsieh.  Here is his review.