A few weeks ago, Noah Brier wrote in an article for AdAge that “online display advertising sucks.” While this is a well-known truth by parties on both sides of the equation — publishers and advertisers — I was struck by the familiarity of his recommendations as to how to improve performance going forward. Among his suggestions, … Read more
The Ampush Media Blog
LeadCritic posts a great piece on the new Referral Lead Generation business models. Specifically, there has been great success from companies like Mint.com and BillShrink.com (shout-out to our advisor, BillShrink.com CEO Peter Pham). These companies provide a service to their users and lead generation is simply a by-product of that service.
Our question is, simply, where is … Read more
One of our amazing advisors, John Philip Green, just wrote a very nice blog entry introducing Ampush Media. His continued support and knowledge of the space excites us and humbles at the same time. Thanks John!
In a recent blog post, new media guru Jeff Jarvis challenges the traditional model of classroom education as outdated and backwards. As the world becomes more interconnected and more efficient in capturing collective intelligence, he argues that educators must move from a process of creation to one of curation. In doing so, they can leverage the … Read more
Interesting trend in post-secondary education – more colleges offering 3-year degree programs. Read about it here
Expect to see a longer post on this topic from the Ampush Team in the near future, but for now this article is something ALL of our university clients should read and start to practice!
By virtually all accounts, the start to the Online Lead Generation industry was LendingTree.com. And we can all remember the TV commercials and slogan: “When banks compete, YOU win!” The rest, as they say, is history. Or is it?
LendingTree started lead gen as a VERY consumer focused company. It built a brand. The benefit was really … Read more
We founded Ampush Media with a simple objective in mind: find INNOVATIVE ways to connect students with the right universities. Our team at Ampush is very passionate and exited about both education and performance marketing and our goal is really to improve the way business is done. While the industry works today, there are various issues … Read more
